A local citation is any online mention of partial or complete name, address, and phone number of a local business – also called NAP data. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help people to discover local businesses and can also impact local search engine rankings. Specifically, having high quality basic citations can help you rank accurately on Google’s local search interfaces. Local businesses can actively manage many citations to ensure data accuracy.
Citation Audit & Cleanup Service
Manual outreach citation cleaning service. We work to help cleanup and remove incorrect and duplicate citations.
Build citations on key sites
Submit listings to 100+ sites, as well as specialist industry sites, in one go.
Cleanup existing citations
Fix NAP inaccuracies in existing citations so there’s no misinformation to confuse search engines or customers.
Remove duplicate listings
Remove harmful duplicate listings that could be holding back local SEO performance.
We have the perfect solution
The Sociable Society Citation builder is the solution to all your business listing woes: a service that puts you in complete control of your online presence.
- No recurring fees — just a straightforward, one-off cost
- Full ownership of your listings — with all login details passed across
- Complete control — access to all the top sites, plus important, industry-specific ones
- More affordable from Year One — with further savings year-on-year
Sounds good, right? Book a demo to find out how you can make the easy to build up your business listing accuracy and volume.
Content and additional resources
Part 1:
Photo Strategy A picture is worth a thousand words, and this old adage rings true for your business listings. Photos are often the first place potential customers look to get a sense of the services you offer. Keep your photos updated and steer clear of stock photos. Prospective customers respond best to authentic images that accurately depict your business including your team, your storefront, and your products or services.
Part 2:
Social Posting Posts are a great way to share business updates, events, and offers with your customers. These messages can include photos, videos, offers, links, and CTAs which make them powerful conversion drivers when used correctly. Depending on your industry, posts can also be a powerful way to increase online bookings. If you want to take things to the next level, we recommend this video on 7 Google Posts tips which houses some excellent tips on how and when to post to Google (with research to back it all up!)
Part 3:
Q&A The Q&A section of your Google My Business listing is unique. It allows both consumer-driven and business-driven content to be posted publicly. Because of this, you’ll want to kick things off by getting ahead of any frequently asked questions by posting them directly from your business. From there, we recommend responding to customer questions promptly and effectively with as much relevant information as possible.
Part 4:
Reviews Last, but certainly not least, we cover one of the most important and influential aspects of your business listing — your customer reviews. 88% of people say they trust online reviews as much as they’d trust a personal recommendation, which means there is a ton of opportunity to influence prospective customers to choose your business. When responding to reviews, take note of any low-star reviews — respond to these empathetically and respectfully. This will give you the best chance at turning things around. From there, you should try to get to as many reviews as possible with thoughtful and concise responses. Take advantage of the review analysis tool in Moz Local to view your top 100 keywords, identify review trends, and see what customers like and what they think could be improved.
