Artificial intelligence allows you to analyze a website’s performance and create more effective SEO strategies by comparing data to competitors and industry benchmarks.
What Exactly is AI in SEO?
What exactly is AI?
Artificial intelligence (AI) has permanently changed search. Users are getting custom search results based on their past behaviors, their devices, their locations, and hundreds of other factors. The search engines increasingly know what users want. This technology shift is driving momentous change in search engine optimization (SEO) as well. AI technology is capable of building customized optimization strategies.
While the SEO techniques we’ve all learned still serve as an optimization baseline, the changing competitive landscape is prioritizing page one results. When we use AI to look at the relationship between search intent and content, the data paints a picture that is customized to specific content landscapes. In other words, optimizations strategies that work for one family of keywords might not work as well for another group of keywords.
Where is AI used?
Search optimization AI analyzes the relationships between sites, content pages, and search engine rankings. The results are fast, actionable, and even automated tactics to out-optimize the competition. Here’s how:
- Identify Opportunities. Determining the right topics to address with content is as much science as it is art. Artificial Intelligence identifies trending topics in your industry and spots competitive gaps in the market to provide the most effective topics to target with your content.
- Conversion Optimized. Not all traffic is created equal; only the right traffic results in conversions. Whether you need users to place orders or simply leave an email address, AI provides on-page optimizations to ensure your pages accomplish your organizational goals.
- Refresh Content. Most content pages are developed and published—then quickly forgotten. And while a page’s maturity can help its search ranking, dynamic optimization updates and refreshed linking supplied by AI leverages mature content’s link equity to help newer pages rank quicker.
- The shift toward Artificial Intelligence for search optimization is driving significant optimization opportunities but to take advantage of all these algorithm changes increasingly we’ll see a shift toward automation in search optimization.
